Philips Lighting - presentation trade show

Project definition
Viewing screen presentation 'Lighting and Building Fair' in Frankfurt

Realisation
Philips Lighting is closely associated with ecologically-sound production and application of its products and this is why it has an extensive sustainability programme. The ‘Lighting and Building Fair’, which is a trade fair, offers an excellent opportunity to communicate this well-considered enterprise in this area. The content of the message was based on the reviewed, accentuated issuing of rules on a European level.

Experience shows that a touch screen is the best option for the trade fair visitor to navigate through the contents on his own.
After selection of a language the desired information is available after a few clicks of the mouse.
A well-considered user-interface does not require any foreknowledge of the subject and reveals the architecture of the information in a wink.

In addition to the viewing screen presentation, a pair of animations were developed. Five monitors were placed one above the other, and together they showed one image; a waterfall and a growing tree. Without a direct communication objective they were absolute eye-catchers, supposed to attract the attention of the passer-by.

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