Philips Lighting / cartoons 'Environment'

Project definition
The development of short comic strips for internal communication purposes.

Realisation
We developed a series of short comic strips based on a story line that our client brought forward.
The communication objective was to support environment mindedness and the environmental development that would be influential on the own production line in the long run.
Characters that continued to come back (father and son) discuss the subjects that are to be communicated in two or three images.
By choosing this light illustration technique a very accessible character arises; publication in internet magazines, on the intranet or on give-aways (in this case desk mats) leads to a coverage of almost 100%.
Experience has taught us that hardly anyone glances or surfs through without paying a few moments of attention to this form of light-footed amusement.
Therefore this has proven to be an excellent way of getting your message across.

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