Shell / Jetnet folder

Project definition
Development folder Recruitment

Realisation
For various reasons it is important that a sufficient number of students choose a technical study. Apart from macro-economic reasons, it is especially crucial for large industrial enterprises to have young talent on the rise.
Together with the government a campaign has been developed in order to refurbish the, according to the initiator, dull image of ‘technology’. We have chosen to do this with so-called testimonials; we interview young people who previously made the choice for a technical study and who currently have interesting positions in the business community.
The interviews with those people can take away existent prejudices and can contribute to changing the image.

Style, wording and design are specifically tuned to the target group. Also the clever size of the folder is the result of well-grounded consideration.

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